Nestle Vietnam also introduced Nescafe Gold instant coffee in Cappucino and Latte Macchiato, to cater to consumers who prefer a more Western flavour. Refine your search × An Hodgson, Head of Income and Expenditure Research at Euromonitor International, explores opportunities for retailers and consumer-focused businesses that Vietnam has to offer. - 2 - Figure 1: World coffee consumption 1992/93 - 2016/17 . GB: 239-2559-40 Registered in England No. Vietnam is the world’s second-largest espresso exporter, according to CNBC. © 2020 Euromonitor is privately owned & trademarked. Search Inside . Introducing enhanced country reports featuring interactive datagraphics, charts and analysis. Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Vietnam with research from Euromonitor's team of in-country analysts. The RTD Coffee in Vietnam market research report includes: Our market research reports answer questions such as: This industry report originates from Passport, our Soft Drinks market research database. Coffee is currently witnessing a major boost in demand in Vietnam, as seen in 2018 where it registered a retail volume growth of 2 per cent, reaching 50,800 tonnes and a current retail growth of 6 per cent to reach VND8.5 trillion. Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Vietnam with research from Euromonitor's team of in-country analysts. Instant coffee mixes are hugely popular in the Philippines, with its population of more than 100 million. The accelerated consumption growth experienced by coffee markets in South and East Asia led to an overall fourfold increase, compared to 56% in the rest of the world. As young customers are spoilt for choice, have low brand loyalty, and constantly seek new experiences, independent players are seeing major developments. Vietnam’s instant coffee market was valued at $279.3 million in 2017, a hefty rise of 62 per cent against four years ago, according to global market researcher Euromonitor. Gain competitive intelligence about market leaders. While this is the case for many markets in Western Europe and the Middle East & Africa, there is less of a distinction between hot drinks preferences in Eastern Europe. Track key industry trends, opportunities and threats. If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Gain competitive intelligence about market leaders. Gain competitive intelligence about market leaders, Track key industry trends, opportunities and threats, Inform your marketing, brand, strategy and market development, sales and supply functions. Launched 20 years ago, Highlands Coffee is one of the most successful names in the local coffee and franchising scenes. Delivery: Files are delivered directly into your account within a few minutes of purchase. The growing popularity of RTD coffee amongst Vietnamese consumers encouraged new players to enter RTD coffee during the review period, as this category still has plenty of potential for growth. Despite the large presence of coffee shops in residential areas, some consumers are opting for RTD coffee for its convenience and ability to save time. Coffee shops are becoming new product discovery labs. Starbucks continued to post double-digit value growth and moved from up from fourth to rank third in chained cafés/bars in 2019 after increasing its number of outlets by 10 over the year. Local Vietnamese … RTD Tea in Vietnam has complete details about market of industry, analysis and current trends. Vietnam shipped 1.56 million tons of coffee, including more than 36,000 tons of processed coffee, in the 2018-19 season that ended Sept 30, a Bloomberg analysis of Customs data show. Although specialist coffee and tea shops overall saw stronger value growth in 2019 than it did in the previous year, the growth was driven by chained coffee and tea specialists; independent specialists saw slower growth in 2019. database acquired from Euromonitor Internationala (Euromonitor International - Hot Drinks, 2018 edition). Globally, pods represent the smallest total category in coffee by consumption, accounting for just 6% of all coffee brewed globally in 2016. In Vietnam, the five biggest coffee chains account for 15.3 per cent of the market share, of which, Highlands Coffee holds 7.2 per cent, while Starbucks, the second in revenue according to Euromonitor, has less than 3 per cent, showing that foreign players are losing to Vietnamese chains. Where is ready to drink coffee most commonly consumed? VietNamNet Bridge - Coffee chains in Vietnam have been developing rapidly in recent years with annual revenue growth rate of 32 percent, according to Euromonitor, a market survey firm. What is the market size of Cafés/Bars in Vietnam? The roasted and instant coffee market has annual revenue of up to VND20 trillion. Robust economic growth is not the only factor that generates opportunities in Vietnam. Consumer consumption of coffee and tea is often thought to have an inverse relationship: consumers who drink a lot of coffee are unlikely to drink much tea, and vice versus. Source: Euromonitor International Health and Nutrition Survey, fielded February 2020, n= 3,821 Other emerging trends within functional food include products with energy-boosting properties, nootropics that help consumers to be alert and focus, sleep-friendly ingredients that aid sleep and edible beauty with ingredients such as collagen linked to hair, skin and joint benefits. While the leading player Highlands Coffee does not have this scheme, other leading players besides Starbucks – namely, the Vietnamese chains Phuc Long and The Coffee House – also have their own membership schemes. More than almost any other foodservice channel, coffee shops have the credibility to create whole new categories of soft drinks, benefiting from daily consumer attachment and strong artisanal appeal. Local Vietnamese chains are expanding faster and performing better than their international counterparts. Inform your marketing, brand, strategy and market development, sales and supply functions. The middle class is growing in Vietnam, and the market for specialty coffee and tea shops in Vietnam is worth more than $1 billion, according to Euromonitor International. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. The Cafés/Bars in Vietnam market research report includes: Our market research reports answer questions such as: This industry report originates from Passport, our Consumer Foodservice market research database. Euromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals. Read our Cookie Policy here.. In Vietnam, the five biggest coffee chains account for 15.3 per cent of the market share, of which, Highlands Coffee holds 7.2 per cent, while Starbucks, the second in revenue according to Euromonitor, has less than 3 per cent, showing that foreign players are losing to Vietnamese chains. Supermarkets and convenience stores led the charge, especially in urban areas. The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries. However, a potentially significant new player entered the category. Coffee in Hong Kong, China. Euromonitor International Research Reports Involved in publishing, market research, business reference and online information systems for over 40 years, Euromonitor International is recognized as a leading - Market research report and industry analysis - 746 Euromonitor International's Tea in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. RTD COFFEE IN VIETNAM Euromonitor International August 2013 RTD COFFEE IN VIETNAM LIST OF CONTENTS AND TABLES Headlines . Download as pdf. Highlands Coffee continued to lead both cafés/bars and the total consumer foodservice industry in 2019. The market value of the retail coffee sector in the world is estimated at $ 70.68 billion (2011) (Euromonitor). The market is expected to grow annually by 9.6% (CAGR 2020-2025). It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. Euromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals. Due to the booming number of tea houses in 2016-2017, almost all major cities throughout the country now have a wide range of local and international tea house brands. According to Euromonitor, 8,025 coffee shops operated in Thailand in 2018, up 4.6% from the previous year. 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